Comic disharmony between Jiggs and Maggie over their social climb was the central joke of George McManus’s Bringing Up Father for over four decades. For all of McManus’s fine sense of humor, he banged that one note across four panels six days a week and a full page every Sunday. To be sure, he layered in nuances of class and generational conflict. Jiggs was a hod carrier who struck it rich, never adjusted to his own ascent, and clashed with wife Maggie and daughter’s ambitions to join the social elite. The dynamic was rich with potential and embodied the experience of millions of American emigrees moving into the modern middle class. But many of the daily strips tediously replayed Jiggs’s sneaking out to his former watering hole Dinty Moore’s, embarrassing his family with etiquette transgressions or ducking Maggie’s thrown dishes. These were conventions that American newspaper readers enjoyed hearing for a handful of panels and 30 seconds a day over its 87-year run. McManus, however, was especially adept at maintaining reader interest in the familiar with his mastery of visual style, panel sequencing and timing.
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