Hey Hef! What Does That Comic Mean?

Bawdy, boozy, bonkers cartoonist Virgil Partch (VIP) enjoyed his own spread of sex-themed comics in the inaugural issue of Playboy (Dec. 1953). But one of his offbeat toons proved too obtuse for some. The magazine felt compelled to reprint the panel with an explanation for one inquiring reader in the following issue (Jan. 1954). Honestly, I was with reader Frank Crosley when I read it, too. Peeping Tom humor somehow doesn’t age well. Playboy aficionados will recall that VIP not only appeared in the first issue of the pioneering men’s mag but was also previewed on the cover, right under Marilyn Monroe’s waving arm. Famously, Hugh Hefner was himself a frustrated cartoonist, and so his magazine became a trove of great comic art. Hef had published his own book of Chicago-themed carttoons just two years earlier.

Hugh Hefner’s Cartoon Chicago

Hugh Hefner was famously supportive of cartooning in the pages of Playbpy for decades, in part because he was a frustrated artist himself. Samples of his own attempts at single panel humor surface from time to time in biographies of the legendary publisher and the history of his landmark magazine. Less well-known is that in 1951 and prior to his meteoric Playboy fame he published a collection of his own comic work focused on the theme of his beloved Chicago., That Toddlin’ Town: A Rowdy Burlesque of Chicago Manners and Morals. This was very much an insiders’ cartoon revue, as Hef broke the volume into Chi-town’s famous districts and infamous institutions like The Loop. Michigan Avenue, Bug House Square, North Clark Street, The El, and the activities for which they were famous: strip bars, b-girls, the city’s multiple newspapers, soapbox orators.

Continue reading