Apparently, getting a date was never easy, and the contemporary swipe-left, swipe-right mobile media is just the latest twist on an old genre – the “personals.” This short-run comics series of 1904, “Romance of the ‘Personal” Column,” in Joseph Pulitzer’s New York World reminds us that Americans were already jaded about the deceptiveness of these early versions of the dating app over a century ago. The strip followed a familiar formula. Our misbegotten suitor finds that the reality of his blind date is frighteningly different from his impression of the ad. Thus, he flees in panic; from a widow’s horde of kids, a muscle-bound athlete, and, in a racist turn that was standard in the day, a “dark brunette” who turns out to be Black. “Romance of the ‘Personal” Column” only ran a handful of times, but it is the kind of early comic strip trifle that surfaces a number of important themes in the cultural history of the first newspaper strips.