Frank King’s Gasoline Alley may be the “Great American Novel” of the 20th Century we didn’t know we had. This remarkable multi-generational saga of the Wallets evolved in several panels a day across decades, exploring the domestic and emotional lives of small town Americans during a century of intense change. And in its heyday during the post-WWI era, this strip was singular in its affectionate embrace of suburban family life at a time when post-war disenchantment overwhelmed the intellectual class, when glamour, sex and emotion dominated the film arts and magazines and glitz dominated Hollywood. When more famous social commentators like H.L. Mencken, Walter Lippman and Sinclair Lewis lampooned, decried and doubted the small town American intellect – the so-called “revolt from the village” – King celebrated what Mencken called the “booboisie.” Comics historians often characterize the post-1915 period of the medium as a kind of literal and figurative domestication. As newspaper syndication expanded into every burg, the mass media business of comics needed to shave the edges off of a once-raucous and urban-focused art form. Shifting the focus to family relations and suburbia, relying on more repartee than prankish violence, made the comic strip more acceptable to a mass audience.
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