“Bah, for Mr. Charles Dana Gibson,” declared the Spokane Press in early 1908. Who needs the signature Gibson Girl anymore. “Miss Fluffy Ruffles is the newest type to which all the girls aspire.”¹ The job-hunting, resourceful, and decidedly independent heroine became a national sensation shortly after her Feb. 3  premiere in the New York Herald. Fluffy was a pioneering woman in the workplace battling a reversal in fortune by making weekly tries as a journalist, florist, schoolteacher, dairy maid, waitress and more. The full page Sunday story was conceived and told in comic verse by a professional woman of note herself, the children’s and mystery writer Carolyn Wells. Herald illustrator Wallace Morgan dramatized the tale in vignettes that seemed to channel Charles Dana Gibson’s genteel magazine style. The series ran until early 1909 and quickly a multimedia juggernaut. The early episodes of her job-seeking stage were reprinted in book form before 1907 ended. Within six months of the launch The Herald started contests to find real-life Fluffy Ruffles that migrated to partner newspapers around the country. Paper dolls, chocolates, sheet music, branded hats and suits, even cigars, soon carried the Fluffy Ruffles brand. A 1908 Broadway musical production would travel the country until at least 1910, a year after the strip itself had ended.