Hate is an easy sell. In the marketplace of hearts and minds, intolerance, grievance, anger are some of the most compelling product features of any cause or candidate that is new to the political shelves. Likewise, simple, high aspirations tend to market more easily. See “Hope and Change.” Appealing to base instincts or ambition and aspiration is Marketing 101 in America’s cultural economy.
Continue readingThis is a perfect time for a Mucha revival, I think. Advertising creative is exploring new depths of cultural irrelevance. Marketing seems to have become an unimaginative haven for data scientists and bureaucratic functionaries. And company efforts to align themselves with social progress and “meaningful branding” are now in full, cowardly retreat. And so, reviving both the art and thought of perhaps the greatest advertising illustrator of all time, Alphonse Mucha is not only welcome but necessary.
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Panels & Prose 