Nemo’s Consumer Dystopia: The Man Who Owned Mars (1910)

Between April 24 and Aug 23 1910 Winsor McCay sent Little Nemo and his wise-ass sidekick Flip to Mars, making for one of the longest and most politically pointed of the Little Nemo in Slumberland adventures. Mars was a dystopia of cement canyons and urban overgrowth, clots of faceless worker bodies rushing to thankless jobs. The landscape, with endless skyscrapers and spherical flying cars was as technologically wondrous as its lived reality seemed dismal. Mars is overtly Dante-esque. As the archway to the main city declares, “Abandon Hope All Ye Who Try to Enter Here Without the Price.” Unlike the classic Inferno, there is only one main sin driving the despair – greed. Even as the modern age of consumer capitalism was just taking shape, McCay satirized its logical extreme. Everything, from air to words, comes at a cost.

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Little Lefty: Kid Kommunist

As we found with Coulton Waugh’s lost gem Hank, the radical comic hero Little Lefty is often mentioned in comics history but rarely read. This mainstay of the Daily Worker through much of the 1930s deserves more than a footnote. Like Waugh’s Hank, and the later Pinky Rankin by Dick Briefer, Little Lefty was a genuine and sustained attempt to leverage the conventions of the comics genre towards specific political ends. And it was part of a legacy of leftist cartooning that was already decades old.

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The Fabulous Furry Revolution

The United States has never made a bold move forward without anchoring it in a reading of the past. Our “Founding Fathers” have been carted out regularly to sanctify everything from The Civil War to Progressive and New Deal reforms, the Civil Rights movement to Reaganism. Americans like to frame changes in our politics and culture not as radical breaks from the past so much as realizations of original principles. It is self-evident in our own time. Consider the distance between Lin Manuel Miranda’s Hamilton and the countless founders bios from Fox News hosts. Arguing about America’s future is always grounded in a a declaration about its past.

It should not surprise us, then, that one of the most ambitious projects in the underground comics movement of the 1970s was a cartoon retelling of the war that started it all. The 50th Anniversary reissue of Gilbert Shelton and Ted Richards’ Give Me Liberty: A Revised History of the American Revolution is a cause for appreciation and reflection on the rich legacy of the 60s/70s counter-culture. Across 1975-76 in the pages of their Rip-Off Press comic books and underground newspaper syndicate, the creator of the Fabulous Furry Freak Brothers and collaborator on the Disney-defaming Air Pirates combined well-researched history with hippie irreverence.

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Advertising Decency: The Cartoon War on Hate

Hate is an easy sell. In the marketplace of hearts and minds, intolerance, grievance, anger are some of the most compelling product features of any cause or candidate that is new to the political shelves. Likewise, simple, high aspirations tend to market more easily. See “Hope and Change.” Appealing to base instincts or ambition and aspiration is Marketing 101 in America’s cultural economy.

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