Shelf Scan 2025: That Modern Look

Two of my favorite books this year were not about comics specifically but about the larger visual culture in which comics emerged during the first half of the American 20th Century. Christopher Long’s overview of commercial graphic ideas, Modern Americanness: The New Graphic Design in the United States 1890–1940 takes us from the poster art craze of the 1890s to the streamlining motif that flourished in  late 1930s graphic storytelling. And Ennis Carter’s Posters for the People: Art of the WPA reproduces nearly 500 of the best posters from the New Deal-funded Federal Art Project of the 1930s. Between the two books we peer into a comics-adjacent history of commercial art and how it was incorporating design ideas that expressed the experience of modernity and absorbed some of the artistic concepts of formal modernist art. Although neither book mentions cartooning per se, their subjects are engaged in the same cultural project as cartoonists – to find visual languages that capture and often assuage the dislocations of modern change.

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