Flashing Flash: Or, A Paper Doll That I Can Call My Own

Paper dolls and cut-out toy models are centuries-old, but the format was a natural fit for the modern newspaper comic from its beginnings. We tend to identify the comic strip paper doll with “women’s strips” from the great fashionistas, Jackie “Torchy” Ormes or Gladys “Mopsy” Parker. But in 1934, Alex Raymond’s Flash Gordon got into the act with a series that ran in every Sunday from August 18 to December 16. While Raymond focused mainly on Dale Arden as well as the various princesses and other female characters the still-young strip had amassed by then, he covers most of the cast, from Zarkov in a tuxedo to Ming the Merciless’ collection of flamboyant collars.

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Gottfredson’s Mickey: The Art and Science of Action

Before becoming the anodyne logo of Disney’s saccharine-soaked family image during the post-WWII era, Disney’s Mickey Mouse had some heroic chops. Make no mistake, Mickey was never even remotely “edgy” let alone hard-boiled in the style of some other 30s pulp protagonists. But he was imagined by Disney in the original animated shorts and then by Floyd Gottfredson in the daily comic strips, as a spunky, resourceful adventurer. In the 1930s, Mickey was thrust into a number of roles and across all of the pop culture genres: sky jockey, detective, western outlaw hunter, ghost-hunter, even sci-fi adventurer. As tame as Mickey’s 30s adventures may seem, the Disney corporation in its most controlling moments in the past has tried to disappear come of the earliest imagery of their corporate logo packing a gun or interacting with some cringe-worth but commonplace racial stereotyping of the era.

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Buck Rogers Solar Scouts: “An Asset to My Parents, My Country”

Toy ray guns and spaceships, cereal premiums, and radio shows spun off from Buck Rogers’ phenomenal popularity in the 1930s. The property was tailor made for merchandising and licensing, of course. Gadgetry was the strip’s core appeal. A number of comic strip’s created kid clubs around their heroes. Dick Tracy had his Detectives Club, and later the famous Crimestoppers. Little Orphan Annie’s radio show had its own Secret Society with a toy decoding device for over-air messages (famously depicted in the film A Christmas Story), and the strip enlisted her fans into Junior Commandos during World War II. In addition to servicing fans, keeping audiences engaged, these clubs were also early examples of marketing data collection, See for instance Buck Rogers’ Space Scouts application above. While some of the data inputs were tongue in cheek, of course, club applications
(“previous rocket ship experience”?), the club members promotions worked much like sweepstakes for other consumer product manufacturers, a way of getting first part data on their audience.

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Smilin’ Jack

Skyroads: Flying As Fetish

After the fast success of Tailspin Tommy in 1928 from the Bell Syndicate, the John F. Dille company responded with Skyroads about five months after the syndicate introduced Buck Rogers. The otherwise forgettable strip is perhaps most notable as a stable for artists on more important projects.

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Boy Wonder: Tailspin Tommy’s Machine Romance

“Boy!! That’s the life for me. Gosh…” The first of the major aviation-themed strips, Tailspin Tommy (1928-1942) embodied many of the essential qualities of the genre. From its start, the strip had an infectious, boyish wonder…about the air, about technology, about modern progress itself. Like most in the category, it was drawn by a pilot and flying enthusiast (Hal Forrest) in a rough style that fetishized planes and flight images yet fell flat in depicting characters and earthbound life.

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Connie and Frank Godwin’s Gentle Realism

Frank Godwin’s 1927-1941 adventure strip Connie should have been among the standout strips of its day on a number of counts. While its launch as a Sunday light-hearted take on the modern working gal (a la Tillie the Toiler, Ella Cinders), its extension to a daily in 1929 turned the lithe and stylish Connie Kurridge (yes, “Kurridge”) into one of the first comic strip adventuress. While others consider her the pioneering female adventure character, it seems to me Harold Grey’s Little Orphan Anniehad already been working this genre since 1924. Still, Connie was the first woman in strips to take on the typical tropes of pulp drama – globe-hopping, eccentric villainy, world-shattering consequences. She employed a combination of savvy, courage, physical daring and comely attraction to both overcome and disarm her antagonists. And the scene-shifting was impressive. In the first years of the strip she moves from being an aviator to reporter to charity worker and eventually in the 1930s as a white defender against the “Yellow Combine” when she time travels to 2349 AD.

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